What is long-form content?

Long-form content is writing that runs past about 1,200 words, the line most marketers use. Length is a format choice, not a ranking factor. On October 11, 2026, the #1 result for this search was a 680-word page. By its own definition, it isn’t long-form either.

Sources: ActiveCampaign; Search Engine Journal (2021); Google US results, October 11, 2026.

Next test: Is there an ideal word count for SEO?