How long should a blog post be?

A blog post should be as long as it takes to answer the question. Google’s John Mueller has said word count isn’t a ranking factor. On October 11, 2026, the #1 result for this search was a 475-word page. This one is shorter.

Sources: Search Engine Journal (2021); Google US results, October 11, 2026.

Next test: What is long-form content?